Publikationsliste von Prof. Dr. Stephan Zielke

MONOGRAPHIEN

Müller-Hagedorn, Lothar/Toporowski, Waldemar/Zielke, Stephan (2012): Der Handel. Grundlagen - Management - Strategien, 2. Aufl., Kohlhammer, Stuttgart.

Zielke, Stephan (2002): Kundenorientierte Warenplatzierung. Modelle und Methoden für das Category Management, Kohlhammer, Stuttgart.


HERAUSGEBERWERKE

Wiese, Anne/Zielke, Stephan/Toporowski, Waldemar (2014): Sustainability in Retailing, Special Issue Guest Editors, International Journal of Retail & Distribution Management, Vol. 43, No. 4/5.


BEITRÄGE IN ZEITSCHRIFTEN & BÜCHERN (DOUBLE BLIND)

Pick, Doreén/Zielke, Stephan (2025): The “locus continuum” of Price Increase Perception – Is Communicating a Good Cause for Price Increases Always Beneficial?, in: European Journal of Marketing, forthcoming.

Zielke, Stephan/Komor, Marcin (2025): Why do Customers Choose Online or Offline Channels? A Framework of Motives and its Application in an International Context, in: Journal of Retailing and Consumer Services, Vol. 82, 104054.

Sinemus, Kathrin/Zielke, Stephan/Dobbelstein, Thomas (2024): Which Shopping App Features Increase Consumer Satisfaction? A Kano-based Approach, 30th Recent Advances in Retailing and Consumer Science Conference (RARCS), Fuerteventura, Spain.

Zielke, Stephan, De Toni, Deonir, Mazzon, José Afonso (2023): Cognitive, Emotional and Inferential Paths from Price Perception to Buying Intention in an Integrated Brand Price Image Model, in: SN Business & Economics, Vol. 3, No. 24. 

Zielke, Stephan, De Toni, Deonir, Mazzon, José Afonso (2023): The Influence of Brand Knowledge and Price Tiers on Purchasing Behavior, in: ReMark-Revista Brasileira de Marketing, Vol. 22, No. 2, pp. 469-536. 

Zielke, Stephan/Komor, Marcin/Schlößer, Andrea (2023): Coping strategies and intended change of shopping habits after the Corona pandemic – Insights from two countries in Western and Eastern Europe, in: Journal of Retailing and Consumer Services, Vol. 72, 103255.

Sinemus, Kathrin/Zielke, Stephan/Dobbelstein, Thomas (2022): Shopping App Features: Their Impact on Customer Satisfaction and Loyalty, in: The International Review of Retail Distribution and Consumer Research, Vol. 32, No. 4, pp. 423-449.

Sinemus, Kathrin/Zielke, Stephan (2022): Shopping App Features: Influencing the Download and Use Intention, in: International Journal of Retail & Distribution Management, Vol. 50, No. 8/9, pp. 1015-1038. 

Peschel, Anne O./Zielke, S./Scholderer, Joachim (2022): Influencing Reference Price Utilisation through the Learning Environment, in: Journal of Marketing Management, Vol. 38, No. 11/12, pp. 1245-1269.

Schneider, Patricia J./Zielke, Stephan (2021): Price versus Service: Can Retailers Beat Showrooming with Competence?, in: Journal of Retailing and Consumer Services, 61.

Loebnitz, Natascha/Zielke, Stephan/Grunert, Klaus, G. (2020): Consumers’ Brand Decision: A Matter of Social Risk, in: International Journal of Retail & Distribution Management, Vol. 48, No. 6, pp. 575-589.

Schneider, Patricia J./Zielke, Stephan (2020): Searching Offline and Buying Online – An Analysis of Showrooming Forms and Aegments, in: Journal of Retailing and Consumer Services, 52.

Zielke, Stephan/Komor, Marcin (2020): Loyalty Cards, Credit Options and Economic Market Development, in: International Journal of Retail & Distribution Management, Vol. 48, No. 6, pp. 591-607.

Bertrandie, Laura/Zielke, Stephan (2019): The Influence of Multi-Channel Pricing Strategy on Price Fairness and Customer Confusion, in: The International Review of Retail, Distribution and Consumer Research, Vol. 29, No. 5, pp. 504-517. Der Beitrag kann hier heruntergeladen werden.

Ortlinghaus, Alena/Zielke, Stephan (2019): Designing Multi-Channel Technologies – The Mediating Role of Risk Perceptions, in: The International Review of Retail, Distribution and Consumer Research, Vol. 29, No. 5, pp. 518-536. Der Beitrag kann hier heruntergeladen werden.

Ortlinghaus, Alena/Zielke, Stephan/Dobbelstein, Thomas (2019): The Impact of Risk Perceptions on the Attitude toward Multi-Channel Technologies, in: The International Review of Retail, Distribution and Consumer Research, Vol. 29, No. 3, pp. 262-284. Der Beitrag kann hier heruntergeladen werden.

Djelassi, Souad/Diallo, Mbaye Fall/Zielke, S. (2018). How Self-Service Technology Experience Evaluation affects Waiting Time and Customer Satisfaction? A Moderated Mediation Model, in: Decision Support Systems, Vol. 111, pp. 38-47.

Bertrandie, Laura/Zielke, Stephan (2017): The Effects of Multi-Channel Assortment Integration on Customer Confusion, in: The International Review of Retail, Distribution and Consumer Research, Vol. 27, No. 5, pp. 437-449.

Roth, Stefan/Himbert, Lena/Zielke, Stephan (2017): Does Unit Pricing Influence Store Price Image Dimensions and Shopping Intentions for Retail Stores?, in: European Journal of Marketing, Vol. 51, No. 7/8, pp. 1396-1413.

Aschemann-Witzel, Jessica/Zielke, Stephan (2017): Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food, in: Journal of Consumer Affairs, Vol. 51, No. 1, pp. 211-251.

Zielke, Stephan/Schielke, Thomas (2016): Effects of Illumination on Store Perception and Shopping Intention: Shedding Light on Conflicting Theories, in: Marketing ZFP - Journal of Research and Management, Vol. 38, No. 3, pp. 163-178.

Diallo, Mbaye F./Coutelle-Brillet, Patricia/Rivière, Arnaud/Zielke, Stephan (2015): How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?, in: Psychology & Marketing Vol. 32, No.12, pp. 1133-1147.

Zielke, Stephan/Komor, Marcin (2015): Cross-national Differences in Price-Role Orientation and their Impact on Retail Markets, in: Journal of the Academy of Marketing Science, Vol. 43, No. 2, pp. 159-180.

Pick, Doréen/Zielke, Stephan (2015): How Electricity Providers Communicate Price Increases - A Qualitative Analysis of Notification Letters, in: Energy Policy, Vol. 86, pp. 303-314.

Wiese, Anne/Zielke, Stephan/Toporowski, Waldemar (2015): Shopping Travel Behaviour: Influencing Factors, Shopper Types and Environmental Consequences, in: International Journal of Retail & Distribution Management, Vol. 43, No. 4/5, pp. 469-484.

Wiese, Anne/Zielke, Stephan/Toporowski, Waldemar (2015): Sustainability in Retailing - Research Streams and Emerging Trends (Guest Editorial), in: International Journal of Retail & Distribution Management, Vol. 43, No. 4/5.

Wierich, Ralf/Zielke, Stephan (2014): How Retailer Coupons Increase Attitudinal Loyalty - The Impact of Three Coupon Design Elements, in: European Journal of Marketing, Vol. 48, No. 3/4, 699-721.

Kellner, Julian/Wagner, Gerhard/Zielke, Stephan/Toporowski, Waldemar (2014): Differentiation in Online Retailing from a Consumer's Perspective - A Repertory Grid Approach, in: European Retail Research, Vol. 27, No. 1, pp. 43-57.

Zielke, Stephan (2014): Shopping in Discount Stores: The Role of Price-Related Attributions, Emotions and Value Perception, in: Journal of Retailing and Consumer Services, Vol. 21, No. 3, pp. 327-338.

Zielke, Stephan/Toporowski, Waldemar (2012): Negative Price-Image Effects of Appealing Store Architecture: Do They Really Exist?, in: Journal of Retailing and Consumer Services, Vol. 19, No. 5, pp. 510-518.

Wiese, Anne/Toporowski, Waldemar/Zielke, Stephan (2012): Transport-Related CO2 Effects of Online and Brick-and-Mortar Shopping: A Comparison and Sensitivity Analysis in Clothing Retailing, in: Transportation Research Part D: Transport and Environment, Vol. 17, No. 6, pp. 473-477.

Wiese, Anne/Lietke, Britta/Kellner, Julian/Toporowski, Waldemar/Zielke, Stephan (2012): Sustainability in Retailing and Supply Chains - A Summative Content Analysis, in: International Journal of Retail & Distribution Management, Vol. 40, No. 4, pp. 318-335.

Zielke, Stephan (2011): Integrating Emotions in the Analysis of Retail Price Images, in: Psychology & Marketing, Vol. 28, No. 4, pp. 330-359.

Zielke, Stephan/Toporowski, Waldemar/Kniza, Björn (2011): Customer Acceptance of a New Interactive Information Terminal in Grocery Retailing, in: Pantano, E./Timmermans, H. (eds.): Advanced Technologies Management for Retailing, IGI Global, Hershey, PA, pp. 289-305.

Zielke, Stephan (2010): Causes Customers Ascribe to Low Prices in Discount Stores, in: Advances in Consumer Research, Vol. 37, pp. 352-358.

Zielke, Stephan (2010): How Price Image Dimensions Influence Shopping Intentions for Different Store Formats, in: European Journal of Marketing, Vol. 44, No. 6, pp. 748-770.

Zielke, Stephan/Toporowski, Waldemar (2009): Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?, in: European Retail Research, Vol. 23, No. 1, pp. 83-100.

Zielke, Stephan (2009): Exploring How Perceived Store Price-Level and Customer Characteristics Influence Price-Related Emotions, in: Advances in Consumer Research, Vol. 36, pp. 325-331.

Zielke, Stephan (2008): Exploring Asymmetric Effects in the Formation of Retail Price Satisfaction, in: Journal of Retailing and Consumer Services, Vol. 15, No. 5, pp. 335-347.

Zielke, Stephan/Lietke, Britta/Toporowski, Waldemar/Boslau, Madlen (2008): Self-Service and Traditional Check-Outs in a Retail Setting: An Analysis of Perceptual Differences and Satisfaction Drivers, in: Marketing - Journal of Research and Management (Marketing JRM), Vol. 30, No. 1, pp. 24-37.

Zielke, Stephan (2007): Bestimmungsfaktoren der Preisfairness von Lebensmitteldiscountern, in: Thexis - Fachzeitschrift für Marketing, 24. Jg., H. 4, S. 17-20.

Zielke, Stephan/Dobbelstein, Thomas (2007): Customers' Willingness to Purchase New Store Brands, in: Journal of Product and Brand Management, Vol. 16, No. 2, pp. 112-121.

Zielke, Stephan (2006): Measurement of Retailers' Price Images with a Multiple-Item Scale, in: The International Review of Retail, Distribution and Consumer Research, Vol. 16, No. 3, pp. 297-316.

Zielke, Stephan (2003): Regalmanagement mit Hilfe evolutionärer Algorithmen: Ein Ansatz zur Optimierung der Warenplatzierung unter Berücksichtigung preis- und sortimentspolitischer Interdependenzen, in: Marketing - Zeitschrift für Forschung und Praxis (Marketing ZFP), 25. Jg., H. 4, S. 241-253.

Zielke, Stephan (2001): Kundengerechte Sortimentsgliederungen am Point of Sale: Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management, in: Marketing - Zeitschrift für Forschung und Praxis (Marketing ZFP), 23. Jg., H. 2, S. 100-116.

Müller-Hagedorn, Lothar/Zielke, Stephan (1997): Das Preissetzungsverhalten von Handelsbetrieben im Zuge der Währungsumstellung auf den Euro, in: Zeitschrift für betriebswirtschaftliche Forschung (ZfbF), 50. Jg., H. 10, S. 946-965.


BEITRÄGE IN REFERIERTEN TAGUNGSBÄNDEN (DOUBLE BLIND)

Sinemus, Kathrin/Zielke, Stephan/Dobbelstein, Thomas (2024): Should retailers use gamified promotions in shopping apps?, in: Proceedings of the AMA Winter Marketing Educators’ Conference, St. Pete Beach, Florida, USA.

Zielke, Stephan/Komor, Marcin (2023): Shopping Motives: Relevance and Channel Perception in an International Context, in: M. Nieto Garcia, D. Acuti, J. Sit and X. Brusset (eds.), in: Proceedings of the 8th Colloquium on European Research in Retailing (CERR), Portsmouth, UK.

Sinemus, Kathrin/Zielke, Stephan/Dobbelstein, Thomas (2023): Gamified promotions in shopping apps: the role of regret and its impact on purchase intention, in: Book of abstracts of the 29th Recent Advances in Retailing and Consumer Science Conference (RARCS), Lyon, France.

Schlößer, Andrea/Zielke, Stephan (2022): Motivating physical store visits through the website design: The role of inspiration, touch and feel and geographical proximity, in: Proceedings of the 8th Nordic Retail and Wholesale Conference (NRWC), Tampere, Finnland.

Sinemus, Kathrin/Zielke, Stephan (2022): Gamified Promotions in Shopping Apps: Their Impact on Consumers' Purchase Intention, in: Petljak, Kristina, Brusset, Xavier and Teller, Christoph (eds.), in: Proceedings of the 7th Colloquium on European Research in Retailing (CERR), Zagreb, Croatia.

Ortlinghaus, Alena/Zielke, Stephan (2021): Recovering from Multi-Channel Technology Failures – The Mediating Role of Risk Perceptions, in: Proceedings of the 7th Nordic Retail and Wholesale Conference (NRWC), Umeå, Schweden.

Schneider, Patricia/Zielke, Stephan (2021): Mixing Price Matching Guarantees and Service Strategies to Combat Showrooming – A Promising Recipe, in: Proceedings of the 7th Nordic Retail and Wholesale Conference (NRWC), Umeå, Schweden.

Sinemus, Kathrin/Zielke, Stephan/Dobbelstein, Thomas (2021): Shopping App Features: Their Impact on Customer Satisfaction and Loyalty, in: Proceedings of the 7th Nordic Retail and Wholesale Conference (NRWC), Umeå, Schweden.

Sinemus, Kathrin/Zielke, Stephan (2021): Shopping Apps: The Role of App Features in the Download and Use Context, in: Brusset, Xavier (ed.), Proceedings of the 6th Colloquium on European Research in Retailing (CERR), Sophia Antipolis, France.

Bertrandie, Laura/Zielke, Stephan (2020): The Role of Customer Inspiration and Customer Confusion in Online Assortment Organization, in: Frasquet, Marta (ed.), Proceedings of the 5th Colloquium on European Research in Retailing (CERR), Valencia, Spain.

Bertrandie, Laura/Zielke, Stephan (2019): The Influence of Multi-Channel Pricing Strategy on Price Fairness and Customer Confusion, in: Proceedings of the 20th International Conference on Retailing Challenges in the 2020s, European Association for Education and Research in Commercial Distribution (EAERCD), Zaragoza, Spain.

Ortlinghaus, Alena/Zielke, Stephan (2019): Designing Multi-Channel Technologies – The Mediating Role of Risk Perceptions, in: Proceedings of the 20th International Conference on Retailing Challenges in the 2020s, European Association for Education and Research in Commercial Distribution (EAERCD), Zaragoza, Spain.

Schneider, Patricia/Zielke, Stephan (2019): Understanding the Showrooming Process – The Role of Online Search Behaviour, in: Proceedings of the 20th International Conference on Retailing Challenges in the 2020s, European Association for Education and Research in Commercial Distribution (EAERCD), Zaragoza, Spain.

Blomberg, Alena/Zielke, Stephan/Dobbelstein, Thomas (2018): The Impact of Risk Perceptions on the Attitude toward Multi-Channel Technologies, in: Proceedings of the 6th Nordic Retail and Wholesale Conference (NRWC), Reykjavík, Iceland.

Schneider, Patricia/Zielke, Stephan (2018): Showrooming – a New Perspective on a Complex Phenomenon, in: Proceedings of the 6th Nordic Retail and Wholesale Conference (NRWC), Reykjavík, Iceland.

Bertrandie, Laura/Zielke, Stephan (2018): Multi-Channel Pricing - The Effects of Price Differentiation across Channels on Price Fairness and Customer Confusion, in: Proceedings of the AMA Summer Academic Conference , Boston, USA.

Bertrandie, Laura/Zielke, Stephan (2017): The Effects of Multi-Channel Assortment Integration on Customer Confusion, in: O'Callaghan, Edmund/Murray, John (eds.): Proceedings of the 19th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland.

Schneider, Patricia/Zielke, Stephan (2017): A Segmentation Analysis of Showrooming Customers, in: O'Callaghan, Edmund/Murray, John (eds.): Proceedings of the 19th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland.

Bertrandie, Laura/Zielke, Stephan (2017): I can't Decide! - The Influence of Multi-Channel Assortment Integration on Customer Confusion, in: Bijmolt, Tammo/van Ittersum, Koert/Verhoef, Peter/Wieringa, Jaap (eds.): Leaving Footprints, Proceedings of the 46th International Conference, European Marketing Academy (EMAC), Groningen, Netherlands.

Zielke, Stephan/Dobbelstein, Thomas (2015): Price Information Search in Online and Offline Channels, in: Picot-Coupey, Karine/Cliquet, Gérard (eds.): Proceedings of the 18th International Conference on Research in the Distributive Trades, European Association of Education and Research in Commercial Distribution (EAERCD), Rennes, France.

Diallo, Mbaye F./Coutelle, Patricia/Rivière, Arnaud/Zielke, Stephan (2014): How does Price Image Perception Affect Store Loyalty Across Different Formats and Brand Types?, 30ème Congrès, Association Française du Marketing, Montpellier, France.

Rauschnabel, Philipp/Zielke, Stephan/Ivens, Björn (2014): Innovations in Retail Branding: The Benefits of Alliances with National Brands, in: Hunter, G. K./Steenburg, T. (eds.): Engaging Customers, Proceedings of the Winter Marketing Educators Conference 2014, American Marketing Association (AMA), Orlando, FL.

Kellner, Julian/Wagner, Gerhard/Zielke, Stephan/Toporowski, Waldemar/Schramm-Klein, Hanna (2013): Perceived Differentiation in Online Retailing - A Repertory Grid Approach, in: Mollà, A./Frasquet, M. (eds.): Proceedings of the 17th International Conference on Research in the Distributive Trades, European Association of Education and Research in Commercial Distribution (EAERCD), Valencia, Spain, 10 pages.

Kellner, Julian/Wagner, Gerhard/Zielke, Stephan/Toporowski, Waldemar/Schramm-Klein, Hanna (2013): Differentiation in Online Retailing: Analysing the Consumer's Perspective Using a Repertory Grid Approach, in: KaraosmanoE. (ed.): Lost in Translation: Marketing in an Interconnected World, Proceedings of the 42th EMAC Conference, European Marketing Academy (EMAC), Istanbul, Turkey, 7 pages.

Zielke, Stephan/Schielke, Thomas (2012): Effects of Illumination on Store Atmosphere, Price and Quality Perception, and Shopping Intention, in: Arnold, J./Scheer, L. (eds.): Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets, Proceedings of the Summer Marketing Educators Conference 2012, American Marketing Association (AMA), Chicago, IL, pp. 318-319.

Kellner, Julian/Wiese, Anne/Toporowski, Waldemar/Zielke, Stephan (2012): Exploring Retail Formats in the Online Arena - A Consumer-based Approach, in: Rita, P. (ed.): Marketing to Citizens - Going Beyond Customers and Consumers, Proceedings of the 41th EMAC Conference, European Marketing Academy (EMAC), Lisbon, Portugal, 7 pages.

Zielke, Stephan (2011): The Impact of Price-Related Incidents on Store Loyalty, in: Borges, A./Babin, B. (eds.): Proceedings of the 2011 World Marketing Congress, Academy of Marketing Science (AMS), Reims, France, pp. 125-128.

Zielke, Stephan/Schielke, Thomas (2011): How Store Lighting Influences Store Atmosphere, Price and Quality Perceptions and Shopping Intention, in: Makovec BrenM. (ed.): The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference, European Marketing Academy (EMAC), Ljubljana, Slovenia, 7 pages.

Rauschnabel, Philipp/Zielke, Stephan/Toporowski, Waldemar (2011): Do Private Label Brands Benefit from Alliances with National Brands?, in: Makovec BrenM. (ed.): The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th EMAC Conference, European Marketing Academy (EMAC), Ljubljana, Slovenia, 7 pages.

Wiese, Anne/Toporowski, Waldemar/Zielke, Stephan (2010): Is Online Retailing More Environmentally Friendly than Brick-and-Mortar Retailing? A Comparison of CO2-Emissions, in: Beckmann, S. C. (ed.): The 6 Senses - The Essentials of Marketing, Proceedings of the 39th EMAC Conference, European Marketing Academy (EMAC), Copenhagen, Denmark, 8 pages.

Zielke, Stephan (2008): Understanding Why People Buy in Discount Stores - The Impact of Perceptions, Emotions and Attributions, in: Perks, K. J./Shukla, P. (eds.): Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, European Marketing Academy (EMAC), Brighton, UK, 9 pages.

Wierich, Ralf/Zielke, Stephan (2008): How to Design Effective Retailer Coupons - The Impact of Personalization, Individualized Minimum Purchase Amount, and Face Value, in: Perks, K. J./Shukla, P. (eds.): Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, European Marketing Academy (EMAC), Brighton, UK, 8 pages.

Boslau, Madlen/Zielke, Stephan/Toporowski, Waldemar/Lietke, Britta (2008): Using Transaction Cost Economics to Explain Customer Satisfaction with Self-Scanning, in: Perks, K. J./Shukla, P. (eds.): Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, European Marketing Academy (EMAC), Brighton, UK, 8 pages.

Lietke, Britta/Toporowski, Waldemar/Zielke, Stephan/Boslau, Madlen (2008): Analysing Conflicts in Efficient Consumer Response, in: Perks, K. J./Shukla, P. (eds.): Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, European Marketing Academy (EMAC), Brighton, UK, 9 pages.

Zielke, Stephan/Lietke, Britta/Toporowski, Waldemar/Boslau, Madlen (2007): Self-Scanning and Traditional Check-Outs - An Analysis of Customer Perceptions and their Impact on Check-Out Satisfaction, in: Zentes, J./Morschett, D./Schramm-Klein, H. (eds.): Proceedings of the 14th International Conference on Research in the Distributive Trades, European Association of Education and Research in Commercial Distribution (EAERCD), Saarbrücken, Germany, pp. 1946-1973.

Zielke, Stephan (2007): Why are Discount Stores so Cheap? An Analysis of Customer Attributions, in: Askegaard, S./Merunka, D./Sirgy, J. M. (eds.): Marketing Communications and Consumer Behavior, Proceedings of the 34th International Research Conference in Marketing, La Londe les Maures, France, pp. 132-139.

Toporowski, Waldemar/Zielke, Stephan (2007): The Impact of Category and Store Brand Characteristics on a Retailer's Decision for Different Store Brand Channel Structures, in: Engilbertsson, H. O. (ed.): Flexible Marketing in an Unpredictable World, Proceedings of the 36th EMAC Conference, European Marketing Academy (EMAC), Reykjavik, Iceland, 7 pages.

Toporowski, Waldemar/Zielke, Stephan (2006): Channel Structures for Retail Store Brand Procurement, in: Evans, J. R. (ed.): Retailing 2006: Strategic Challenges in the New Millenium, Proceedings of the 8th Triennal National Retailing Conference, Academy of Marketing Science (AMS) and The American Collegiate Retailing Association (ACRA), Orlando, FL, USA, pp. 257-263.

Zielke, Stephan (2006): Dimensionality and Impact of Retail Price Images, in: Avlonitis, G. J./Papavassiliou, N./Papastathopoulou, P. (eds.): Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, European Marketing Academy (EMAC), Athens, Greece, 8 pages.


BEITRÄGE IN TAGUNGSBÄNDEN (EDITORIAL REVIEW)

Kellner, Julian/Wiese, Anne/Toporowski, Waldemar/Zielke, Stephan (2012): Store Formats in Online Retailing - A Consumer-based Approach, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 19th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Vienna, Austria, 12 pages.

Wiese, Anne/Toporowski, Waldemar/Zielke, Stephan/Friedrich, Tammy Joy (2011): Who Purchases Organic Products at Grocery Discounters?, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 18th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), San Diego, CA, 14 pages.

Wiese, Anne/Toporowski, Waldemar/Zielke, Stephan (2011): CO2-Effects of Online and Brick-and-Mortar Shopping - Results of a Sensitivity Analysis, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 18th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), San Diego, CA, 29 pages.

Zielke, Stephan/Toporowski, Waldemar/Kniza, Björn (2010): Customer Acceptance of a New Interactive Information Terminal for Cooking Recipes, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 17th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Istanbul, Turkey, 11 pages.

Wiese, Anne/Toporowski, Waldemar/Zielke, Stephan (2010): A Comparison of CO2-Emissions between Online and Brick-and-Mortar Formats, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 17th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Istanbul, Turkey, 20 pages.

Wiese, Anne/Kellner, Julian/Lietke, Britta/Toporowski, Waldemar/Zielke, Stephan (2009): Sustainability - Research Areas, Developments and Resulting Perspectives for Supply Chain and Retail Research, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 16th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Niagara Falls, Canada, 32 pages.

Lietke, Britta/Toporowski, Waldemar/Zielke, Stephan/Boslau, Madlen (2009): Antecedents to Sucessful Cooperation in Efficient Consumer Response, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 16th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Niagara Falls, Canada, 19 pages.

Zielke, Stephan (2008): Customer Attributions to Cheap Prices in Discount Stores - How They Affect Perceptions, Emotions and Behavior, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 15th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Zagreb, Croatia, 15 pages.

Zielke, Stephan/Toporowski, Waldemar (2008): The Impact of Store Architecture on Retail Price Images, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 15th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Zagreb, Croatia, 15 pages.

Boslau, Madlen/Zielke, Stephan/Toporowski, Waldemar/Lietke, Britta (2008): The Impact of Consumer Transaction Dimensions on Satisfaction with Self-Service Check-Outs, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 15th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Zagreb, Croatia, 18 pages.

Toporowski, Waldemar/Zielke, Stephan (2006): Procurement and Distribution of Store Brands, in: Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 13th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Service Studies (EIRASS), Budapest, Hungary, 17 pages.

Zielke, Stephan (2005): Preisimages im Einzelhandel - Messung und Interpretation im Rahmen des Preiscontrollings, in: Diller, H. (Hrsg.): Pricing-Forschung in Deutschland, Nürnberg, S. 29-50.

Müller-Hagedorn, Lothar/Zielke, Stephan (1997): The Pricing Practice of Retailers in the Course of the Currency Changeover to the Euro, in: CEMS Graduate Conference Committee Köln e.V. (ed.): The European Monetary Union: Blessing or Disaster?, Cologne, pp. 185-204.


BEITRÄGE IN BÜCHERN & SAMMELBÄNDEN

Zielke, Stephan/Sinemus, Kathrin (2020): Shopping Apps: Servicefunktionen im Branchenvergleich, in: Roth, Stefan/Horbel, Chris/Popp, Bastian (Hrsg.): Perspektiven des Dienstleistungsmanagements – Aus Sicht von Forschung und Praxis, Wiesbaden, S. 655-675. Festschrift für Prof. Dr. Herbert Woratschek.

Zielke, Stephan (2017): Geschäftsmodelle im Onlinehandel, in: Corsten, Hans/Roth, Stefan (Hrsg.): Handbuch Dienstleistungsmanagement, Vahlen, München, S. 587-603.

Zielke, Stephan (2015): Behavioural Pricing, in: Cooper, C. L. (ed.): Wiley Encyclopedia of Management, Vol. 3 (Marketing, ed. by Lee, N./Farrell, A.), Chichester, UK.

Zielke, Stephan (2015): Price Image, in: Cooper, C. L. (ed.): Wiley Encyclopedia of Management, Vol. 3 (Marketing, ed. by Lee, N./Farrell, A.), Chichester, UK.

Zielke, Stephan (2012): Sortimentspolitk, in: Zentes, J./Morschett, D./Schramm-Klein, H. (Hrsg.): Handbuch Handel. Strategien - Perspektiven - Internationaler Wettbewerb, 2. Aufl., Wiesbaden, S. 507-526.

Toporowski, Waldemar/Zielke, Stephan/Kellner, Julian (2012): Lieferantenmanagement, in: Zentes, J./Morschett, D./Schramm-Klein, H. (Hrsg.): Handbuch Handel. Strategien - Perspektiven - Internationaler Wettbewerb, 2. Aufl., Wiesbaden, S. 781-799.

Zielke, Stephan (2007): Verhaltenswissenschaftliche Preisforschung im Handel, in: Ahlert, D./Olbrich, R./Schröder, H. (Hrsg.): Jahrbuch Vertriebs- und Handelsmanagement 2007, Frankfurt/Main, S. 249-264.

Müller-Hagedorn, Lothar/Zielke, Stephan (2007): Category Management, in: Albers, S./Herrmann, A. (Hrsg.): Handbuch Produktmanagement. Strategieentwicklung - Produktplanung - Organisation - Kontrolle, 3. Aufl., Wiesbaden, S. 915-939.

Dobbelstein, Thomas/Zielke, Stephan (2007): Bestimmungsfaktoren der Kaufbereitschaft von neuen Handelsmarken, in: Trommsdorff, V. (Hrsg.): Handelsforschung 2007, Stuttgart, S. 69-83.

Toporowski, Waldemar/Zielke, Stephan (2007): Entwicklungslinien und Zukunft der Distributions- und Handelswissenschaft, in: Schuckel, M./Toporowski, W. (Hrsg.): Theoretische Fundierung und praktische Relevanz der Handelsforschung. Festschrift für Prof. Dr. Lothar Müller-Hagedorn, Wiesbaden, S. 25-47.

Zielke, Stephan (2006): Category Pricing-Modelle für den Handel, in: Trommsdorff, V. (Hrsg.): Handelsforschung 2006, Stuttgart, S. 108-121.

Toporowski, Waldemar/Zielke, Stephan (2006): Supplier-Relationship-Management, in: Zentes, J. (Hrsg.): Handbuch Handel. Strategien - Perspektiven - Internationaler Wettbewerb, Wiesbaden, S. 759-779.

Müller-Hagedorn, Lothar/Zielke, Stephan/Zygojannis, Michael (2005): Flächenmanagement, in: Delfmann, W./Köhler, R./Müller-Hagedorn, L. (Hrsg.): Kölner Kompendium der Messewirtschaft. Das Management von Messegesellschaften, Köln, S. 389-414.

Zielke, Stephan (2005): Category Pricing als Ansatz zur Koordination von preispolitischen Aktivitäten im Einzelhandel, in: Trommsdorff, V. (Hrsg.): Handelsforschung 2005, Stuttgart, S. 185-204.

Zielke, Stephan (2004): Strategien und Instrumente zur kundenorientierten Warenplatzierung im Einzelhandel, in: Trommsdorff, V. (Hrsg.): Handelsforschung 2004, Köln, S. 381-400.

Zielke, Stephan/Lietke, Britta (2004): Handel, in: Niedersächsische Landeszentrale für politische Bildung (Hrsg.): Niedersachsen-Lexikon. Gesellschaft - Recht - Politik - Wirtschaft, Wiesbaden, S. 128-130.

Zielke, Stephan (2003): Konditionengestaltung zwischen Industrie und Handel - Ansatzpunkte und Probleme in der Praxis, in: Ahlert, D./Olbrich, R./Schröder, H. (Hrsg.): Jahrbuch Vertriebs- und Handelsmanagement, Frankfurt/Main 2003, S. 191-203.

Müller-Hagedorn, Lothar/Zielke, Stephan (2002): Category Management, in: Albers, S./Herrmann, A. (Hrsg.): Handbuch Produktmanagement. Strategieentwicklung - Produktplanung - Organisation - Kontrolle, 2. Aufl., Wiesbaden, S. 903-927.

Müller-Hagedorn, Lothar/Zielke, Stephan (2000): Category Management, in: Albers, S./Herrmann, A. (Hrsg.): Handbuch Produktmanagement. Strategieentwicklung - Produktplanung - Organisation - Kontrolle, Wiesbaden, S. 859-882.

Müller-Hagedorn, Lothar/Zielke, Stephan (1999): Werbedynamik im Handel: Von der Reklame zur Kommunikation, in: Dichtl, E./Lingenfelder, M. (Hrsg.): Meilensteine im Deutschen Handel. Erfolgsstrategien - gestern, heute und morgen, Frankfurt/Main, S. 181-205.


BEITRÄGE IN TRANSFERZEITSCHRIFTEN

Laker, Michael/Zielke, Stephan (2003): Strikte Leistungsorientierung. Professionelles Konditionenmanagement, in: Markenartikel - Zeitschrift für Markenführung, 65. Jg., H. 4, S. 4-9.

Zielke, Stephan/Preißner, Markus/Wierich, Ralf (2002): Neue Betriebsformen im Automobilhandel, in: Handel im Fokus - Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln, 54. Jg., H. 2, S. 128-143.

Müller-Hagedorn, Lothar/Zielke, Stephan (1997): Die alte Preisoptik in Euro erhalten, in: Lebensmittel-Zeitung, Nr. 51 v. 19.12.1997, S. 40.

Müller-Hagedorn, Lothar/Zielke, Stephan (1997): Die Ziffer neun ist absolut dominant, in: Lebensmittel-Zeitung, Nr. 50 v. 12.12.1997, S. 44.

Müller-Hagedorn, Lothar/Zielke, Stephan (1997): Die Preisoptik im Einzelhandel nach der Währungsumstellung auf den Euro, in: Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln, 49. Jg., H. 10, S. 189-196.


REZENSIONEN

Zielke, Stephan (2009): Rezension zu: Simon, H./Fassnacht, M.: Preismanagement. Strategie - Analyse - Entscheidung - Umsetzung, in: Zeitschrift für betriebswirtschaftliche Forschung (ZfbF), 61. Jg., H. 5, S. 355-356.


ARBEITSPAPIERE

Zielke, Stephan (2008): Eine qualitative Untersuchung von Preisimages im Handel, Göttinger Beiträge zur Handels- und Distributionswissenschaft, Arbeitspapier Nr. 4, Göttingen.

Zielke, Stephan (2006): Asymmetrische Effekte bei der Entstehung von Preiszufriedenheit, Göttinger Beiträge zur Handels- und Distributionswissenschaft, Arbeitspapier Nr. 3, Göttingen.

Zielke, Stephan (2004): Messung von Preisimages im Handel, Göttinger Beiträge zur Handels- und Distributionswissenschaft, Arbeitspapier Nr. 1, Göttingen.

Zielke, Stephan (1999): Kundenorientierte Warenplazierung, Arbeitspapier Nr. 10 des Seminars für Allgemeine Betriebswirtschaftslehre, Handel und Distribution an der Universität zu Köln, Köln.