Akademischer Werdegang

11/2015 - 11/2020

Wissenschaftliche Mitarbeiterin am Walbusch-Stiftungslehrstuhl für Multi-Channel-Management der Bergischen Universität Wuppertal

08/2013 – 02/2014

Wissenschaftliche Hilfskraft am Lehrstuhl für Marketing der Otto-Friedrich-Universität Bamberg

10/2012 – 08/2015

Masterstudium Betriebswirtschaftslehre (Schwerpunkt Marktstrategien) an der Otto-Friedrich Universität Bamberg

08/2010 –01/2011

Auslandssemester an der San Diego State University, San Diego

09/2008 – 08/2011

Bachelorstudium Betriebswirtschaftslehre an der Universität Mannheim

Tätigkeiten in der Praxis

nach der Arbeit am Lehrstuhl

Channel Managerin bei Just Organic in Essen

03/2014 – 09/2014

Praktikum Produktmarketing für Voltaren bei Novartis Consumer Health, München

04/2012– 08/2012

Praktikum Online Redaktion und Social Media bei Absolventa, Berlin

11/2011 – 03/2012

Praktikum Onsite Marketing DACH bei Zalando, Berlin

 

Publikationen

• Bertrandie, Laura/Zielke, Stephan (2020): The Role of Customer Inspiration and Customer Confusion in Online Assortment Organization, in: Frasquet, Marta (ed.), Proceedings of the 5th Colloquium on European Research in Retailing (CERR), Valencia, Spain.

• Bertrandie, Laura/Zielke, Stephan (2019): The Influence of Multi-Channel Pricing Strategy on Price Fairness and Customer Confusion, in: The International Review of Retail, Distribution and Consumer Research, Vol. 29, No. 5, pp. 504-517. Der Beitrag kann hier heruntergeladen werden.

• Bertrandie, Laura/Zielke, Stephan (2019): The Influence of Multi-Channel Pricing Strategy on Price Fairness and Customer Confusion, in: Proceedings of the 20th International Conference on Retailing Challenges in the 2020s, European Association for Education and Research in Commercial Distribution (EAERCD), Zaragoza, Spain.

• Bertrandie, Laura/Zielke, Stephan (2018): Multi-Channel Pricing - The Effects of Price Differentiation across Channels on Price Fairness and Customer Confusion, in: Proceedings of the AMA Summer Academic Conference , Boston, USA.

• Bertrandie, Laura/Zielke, Stephan (2017): The Effects of Multi-Channel Assortment Integration on Customer Confusion, in: The International Review of Retail, Distribution and Consumer Research, Vol. 27, No. 5, pp. 437-449.

• Bertrandie, Laura/Zielke, Stephan (2017): The Effects of Multi-Channel Assortment Integration on Customer Confusion, in: O'Callaghan, Edmund/Murray, John (eds.): Proceedings of the 19th International Conference on Research in the Distributive Trades, European Association for Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland.

• Bertrandie, Laura/Zielke, Stephan (2017): I can't Decide! - The Influence of Multi-Channel Assortment Integration on Customer Confusion, in: Bijmolt, Tammo/van Ittersum, Koert/Verhoef, Peter/Wieringa, Jaap (eds.): Leaving Footprints, Proceedings of the 46th International Conference, European Marketing Academy (EMAC), Groningen, Netherlands.